The coverage of Koalas in decline at the hands of the local and state government story needed to have reached out to the audience have a connection, tell them how to help save our national treasures.
Once you give the audience the ability to see a positive real solution rather than leave them high and dry feeling depressed.
Showing just how cute they are is not the answer.
Queensland is always talking about its natural resources and how to get tourists and investors here but shows its at the peril of the unique animals that are trying to co-exist with us humans.