I am blown away to see the relatively low average rating here. Midsommar was not only haunting, it was thoughtful, and the performances were stunning. The fact that the horror occurs during the day, against the floral backdrop of Midsommar celebrations makes it all the more disturbing. It's a different kind of horror in that we know what it going to happen very early on in the film. I don't see this as a flaw, I think it is intentional. How far do we go to be polite for the sake of politeness, or in the name of cultural respect? At what point does cultural relativism become absurd? Dani's character was also disconcertingly relatable (how many of us have at some point abandoned reason to cling to a less interested love interest. arg.). This film is not about a bunch of cheesy twists, or red herrings. You'll know early on what's coming (as do some of the characters, seemingly), but that's the point. I'm so excited to see a new genre of substantial, thought-provoking horror emerging atm.