S. Boggs (Ford Edison Digital)

Yes. Read it. Don't be put off by the publishing date. Good sales letters, and good copy, are just as relevant today as they were 30 years ago.

Quick, solid read. And as with all things Dan Kennedy, excellent sales and marketing advice here. This book in particular is nice because it's new(ish) relative to many of his other books (which are all recommended reading despite their dates). I've used No B.S. tactics to tweak and grow my own marketing efforts over the past two years to great success.