Search Engine Land

#Cloudflare CEO Matthew Prince thought bots might outnumber humans on the web by 2027. It's already happened 😳 Bots now account for 57.3% of worldwide webpage requests to HTML content, raising new questions for #SEO, publishers and monetization. Read the analysis:

Google has new guidance for evaluating third-party #SEO tools and advice... including AEO/GEO claims 👀 Key reminder: Google doesn't endorse third-party tools, and they can't access Google's internal ranking data. What SEOs should know: searchengineland.com/google-adds-guidance-on-third-party-seo-tools-services-advice-and-updates-hiring-an-seo-doc-479637

Organic impressions are more than a #visibility metric. They can help you spot: – Content visibility issues – Search intent mismatches – Seasonal demand shifts – Zero-click #SERP changes – Cannibalization problems Here's how to track & improve them: searchengineland.com/guide/organic-…

Your competitors may be showing up in AI answers because someone else is vouching for them. That "someone else" might be part of the citation core, the trusted sites AI platforms rely on in your industry. Find yours: searchengineland.com/guide/citation…

Schema markup helps search engines and AI systems better understand your content. Our free Schema Markup Generator makes it easier to create ready-to-use JSON-LD for 15 common schema types, including Organization, FAQ, Product, Review, Local Business, and more. Generate your schema here ⬇️ https://searchengineland.com/tools/schema-markup-generator-tool

Need schema markup without hand-coding JSON-LD? Our free Schema Markup Generator builds ready-to-use structured data for 15 schema types, including Organization, FAQ, Product, Review, and more. Try it here: searchengineland.com/tools/schema-m…

The risk with #AI isn't always a bad answer. It's a polished, confident, almost-right answer that you don't know enough to challenge. This piece by @NickLeRoy breaks down 3 real Gemini examples across SEO, car repair, and Madden: searchengineland.com/ai-wrong-expen…

Some SEO tactics stick around long after they stop making sense. Vanessa Fox talks about outdated beliefs she still sees today, from avoiding outbound links to overthinking subdomains and URL parameters. What's one SEO myth you wish would finally disappear?

Some #SEO myths just won't die... @vanessafox calls out outdated advice around linking, subdomains, and URL parameters that still influences site decisions today. Which old SEO "rule" do you still hear?

Your videos shouldn't disappear after launch. With the right #SEO setup, they can show up in Google's video #SERPs, AI results and short-video surfaces long after publishing. See what modern video SEO requires: searchengineland.com/guide/how-to-w…

Video content takes a lot of work to create. But without SEO, it can disappear quickly after launch. Google's video results now pull from more places than YouTube 👉 including short-video platforms, websites and AI-powered search experiences. That means video SEO now requires more than keywords in a title. Schema, transcripts, chapters and semantic structure all matter. Here's our full guide on how to optimize for video-driven SERPs ⬇️ https://searchengineland.com/guide/how-to-win-video-driven-serps

The Spruce is getting cited by LLMs at rates comparable to CNET and Consumer Reports. The reason isn't luck... it's trust signals, structured content, testing proof, and third-party authority. Steal their playbook here: searchengineland.com/guide/publishe…

Organic traffic is declining, but some publishers are still finding ways to build visibility in AI search. The Spruce is one of them. This case study breaks down how it earns LLM mentions, citations, and brand authority and what other publishers can apply from its playbook 👇 https://searchengineland.com/guide/publisher-llm-visibility-case-study

Your intent-based content strategy isn't wasted. But the prediction layer has changed 👀 With AI Overviews, users spend longer reading the #SERP = metadata, schema, dates, reviews, and trust signals matter more on the second pass. Full breakdown by @Kevin_Indig here: searchengineland.com/ai-overviews-s…