Search Engine Land

Search Engine Land

@sengineland • 670K total followers

About

Search Engine Land is a trusted source for the latest news, trends, and expert insights on how people find information online. Since 2006, it has helped marketers, business owners, and digital professionals understand changes in search engines like Google and discover practical strategies to grow their online visibility and reach more customers.

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The risk with #AI isn't always a bad answer.

It's a polished, confident, almost-right answer that you don't know enough to challenge.

This piece by @NickLeRoy breaks down 3 real Gemini examples across SEO, car repair, and Madden: searchengineland.com/ai-wrong-expen…

Your videos shouldn't disappear after launch.

With the right #SEO setup, they can show up in Google's video #SERPs, AI results and short-video surfaces long after publishing.

See what modern video SEO requires: searchengineland.com/guide/how-to-w…

What's the hardest part of #SEO that no amount of experience makes any easier? 👇

Google expands Data Manager API with GMP event ingestion

Search Engine Land

Which SMX Advanced PPC session would you pick? 🤔

– AI-driven Google Ads control
– AI agents for PPC workflows
– Creative direction in a multi-asset world
– PMax vs. Standard Shopping

@MarketingOClock breaks down the toughest agenda choices.

SMX Advanced coming up in 2 days!

AI Overviews may source more pages, but that doesn't mean brands get more traffic.

@garrettsussman says it's time to reframe organic search around a harder question 👇

What do you do if that traffic doesn't come back?

Your intent-based content strategy isn't wasted.

But the prediction layer has changed 👀

With AI Overviews, users spend longer reading the #SERP = metadata, schema, dates, reviews, and trust signals matter more on the second pass.

Full breakdown by @Kevin_Indig here: searchengineland.com/ai-overviews-s…

Latest posts

Keyword research that once took a day can now take 30 minutes... with trusted tool data, not hallucinated search volume.

Here's how to connect MCP servers and scale #SEO research:
searchengineland.com/guide/use-mcp-…

Your crawl report isn't a roadmap.

The highest-volume issue may still be the lowest-value fix.

Use impact, scale, risk and effort to decide what gets fixed, monitored or ignored: searchengineland.com/technical-debt…

If you've moved between agency and in-house, what surprised you most about the other side? 👇

ChatGPT is getting #Yelp reviews, ratings, photos and real-time business data (plus quote requests for local services).

That makes it a more actionable local discovery channel.

More details here: searchengineland.com/openai-yelp-de…

Google says AI Search sends billions of clicks to websites each week.

Studies point to fewer visits... Google still hasn't published click data.

Here's what was claimed (and what's missing): searchengineland.com/google-says-ai…

Schema isn't a #GEO shortcut.

It declares entities and relationships so search engines and #LLMs can better understand your site (and reveal what's missing).

Find and prioritize entity gaps: searchengineland.com/schema-ai-sear…

The EU is ordering #Google to share anonymized search data with eligible rivals starting in January 2027.

Qualifying AI chatbots can get access, too.

What the DMA ruling means for search competition: searchengineland.com/eu-rule-google…

Home Depot leads #ecommerce competitors in AI search with 28.9% share of voice across the platforms analyzed.

Here are 6 strategies other ecommerce brands can apply to improve LLM #visibility and citations: searchengineland.com/guide/enterpri…

The web used to distribute opportunity. Now, @randfish argues, a microscopic number of companies capture most of it.

His one genie wish for Google: make the internet flatter again.

Do you think that's still possible?

Google confirmed it in June: llms.txt has zero effect on Search rankings or AI Overviews. They don't use it. But Perplexity and Claude do. And AI agents might 👀 So... are you implementing llms.txt on your site?

53% of Gen Z & Millennials now prefer direct #AI answers over traditional search results.

So the real question is: Is your content structured to be the answer?

We break down:
– Q&A formatting
– Front-loaded facts
– Schema strategy
– & more

Full guide here: searchengineland.com/guide/how-to-c…

A business can rank well in Google Maps and still be absent from AI recommendations.

Before investing more in local #SEO, run a local #GEO baseline audit to learn:
– Whether AI mentions the business
– Whether its facts are correct
– Which competitors it favors

Here's how 👇🧵

If AI agents are going to recommend, compare, or act on your content, #schema can't stay a rich-results checkbox.

It needs to make your pages easier to interpret, verify, and query.

Here's how to optimize schema for the agentic web: searchengineland.com/schema-markup-…

AI search platforms don't always answer the exact query a user types.

They often expand it into related sub-queries, retrieve information from multiple angles, and synthesize a response.

Learn how to structure content and improve visibility in AI search ⬇️
searchengineland.com/guide/how-to-o…

What's the gap between what #SEO job descriptions ask for and what actually makes someone good at the job? 👀

AI can generate a polished #SEO competitor analysis in minutes.

But without the right workflow, you risk acting on insights that sound right and aren't.

Here's a practical framework to turn #AI outputs into reliable SEO strategy: searchengineland.com/how-to-run-an-…

The role of #PPC marketers is shifting from doing the work to designing the systems that do it.

Claude Skills are a big part of that shift.

Here's how to build them into your workflow: searchengineland.com/claude-skills-…

What happens when AI stops finding answers and starts choosing between them?

It becomes a buyer adviser, and the search game changes.

@jessicabowman explains 👇

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