Reshma Shaji

@reshma.smm22.7K total followers
Social Media Marketing Strategist | Instagram Organic Growth and Performance Marketing for D2C, Education, Fintech, Real Estate, Solar Businesses | Personal Branding for Founders| 5+ Years Experience

Latest posts

1:04

What if your best-performing Meta campaign suddenly stops delivering results? Since late September, I have noticed unexpected performance drops, policy rejections, and ad sets re-entering the learning phase across campaigns I manage. Even after successful appeals, performance hasn’t always returned to previous levels. That’s why I keep saying this: Don’t invest only in paid ads. Build your organic presence too. If your ad account gets restricted or campaign performance drops, organic growth can help you maintain visibility and support sales. And if your business depends on online marketing, never rely on a single platform or traffic source. Paid ads can accelerate growth. Organic growth helps you build a more resilient business. What changes have you noticed in your Meta campaigns lately? #facebookadvertising #onlinemarketing #digitalmarketing #organicgrowth #metaads

Instagram
Instagram
2 wks
0:45

"Competing with a celebrity co-founder on social media is difficult.” I hear this complaint quite often during my consultations. But think about this: if launching and growing a sports brand in India were easy just because you’re Virat Kohli, why would he invest so much effort in Marketing? He having 271M+ followers on Instagram and 75M+ on X, he still started his LinkedIn journey from zero. Celebrity status can give a brand an initial push through visibility, trust and awareness. It can help attract early customers. But marketing helps you turn that attention into a sustainable business. You may not have celebrity power, but you can build a powerful brand with the right strategy. But attention is not the same as sustainable growth. #instagram #onlinemarketing #contentmarketing #socialmedia #strategy (social media marketing strategy, content strategy, organic growth)

Instagram
Instagram
2 wks
1:01

Is Instagram monetisation available in India? YES! But not necessarily in the way you think. Many creators confuse Instagram monetisation with earning ad revenue directly from views, like on YouTube or Facebook. So, where does all this confusion come from? When Meta announced certain creator monetisation programmes, several Indian tech blogs and influencers converted the dollar payouts ($1,000–$3,000) into Indian rupees. This created confusion among creators, with many assuming those programmes were available in India too. But here’s what you need to understand: A monetisation feature appearing on your dashboard doesn’t automatically mean you are eligible for it. Availability depends on the programme, region, account eligibility and Meta’s current policies. Does that mean Indian Instagram creators can’t earn money? Absolutely not! I have personally explored and experimented with around 8–10 different ways to monetise an Instagram profile beyond direct platform payouts. In thi

Instagram
Instagram
3 wks
1:19

“English content gets more reach” is one of the most misunderstood ideas in content creation. Using English doesn’t automatically mean your content will reach a worldwide audience. The real question is: Who is your target audience, and what language helps them understand your content easily? If your audience understands Malayalam better, Malayalam content can be more effective. If your target audience is comfortable with English, English may be the better choice. Language is just one factor. Your content topic, audience, location, content quality, engagement, retention, and distribution also influence your reach. In this reel, I have explained this with practical examples so you can decide the right language for your audience not simply choose English because you think it will bring more reach. Don’t create content for a bigger audience. Create content your right audience can understand. #instagram #onlinemarketing #contentcreator #socialmediamarketing #treding (instagram ree

Instagram
Instagram
3 wks
1:10

Why Niche-Specific Content Matters On this profile, I mainly share content around content creation, content marketing, social media monetisation, and practical social media tips. You won’t find every trending topic here. The focus is on helping you grow your business or content-creation journey across multiple social media platforms, not just Instagram. But why stick to one niche? Consistently creating niche-specific content may not help you grow your follower count aggressively, but it can help you build a more relevant and valuable audience. For creators, the right audience can lead to better collaboration opportunities. For businesses, even a smaller audience can include potential clients. So, don’t just ask, “How many followers do I have?” Ask yourself: “How many of my followers are actually relevant to what I offer?” Quality of followers > quantity of followers. (content marketing, social media growth, instagram content tip, business growth, monitisation for creators)

Instagram
Instagram
1 mth
0:47

The only 2 Instagram metrics... 1. Profile Visit Rate This tells you how good your content is at turning viewers into profile stalkers. High rate = your posts make people curious about you. Formula: Profile Visit Rate = (Profile visits ÷ Reach) × 100 Where to find the numbers: 1. Go to Professional Dashboard → Accounts reached 2. Scroll down to Profile activity → tap Profile visits 3. Pick your post/reel → View insights → see both Reach and Profile visits What's good: • 2-4% = average • 5%+ = your content makes people want to know more about you • 10%+ = your hook + CTA game is elite How to improve it: Curiosity gaps in captions, strong CTA like "more tips on my page", face to camera hooks, and storytelling reel 2. Save Rate Saves = Instagram's (1) signal that your content is valuable. The algorithm pushes high save rate content hard. Formula: Save Rate = (Saves ÷ Reach) × 100 What's good: • Reels: 1%+ solid, 3%+ viral potential • Carousels: 2%+ is strong, 5%+

Instagram
Instagram
3 mths
0:57

നിങ്ങളുടെ content reach നെ കുറിച്ചള്ള doubt clear ആക്കണമെങ്ങിൽ instagram തരുന്ന insights പഠിക്കാൻ try ചെയ്യ്താൽ മതി. About Retention Graph: The graph shows audience retention: where people stop watching, skip, or drop off. 👉 A sharp fall means your hook didn’t hold attention. 👉 A steady line means people are engaged till the end. Instead of fearing the dips, study them. Tweak your hooks, cut the fluff, and add value where people usually leave. Because every fall in the graph is your roadmap to creating scroll-stopping content next time #instagram #contentcreationtips #contentideas #onlinemarketing ( instagram update, content idea, online marketing, reel insights, retention graph)

Instagram
Instagram
1 yr
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