Creator Profile Avatar for Orit Mutznik
Orit Mutznik
Creator Profile Avatar for Orit Mutznik

Orit Mutznik

@oritsimu12.8K total followers
In-house SEO and AI Search expert (AEO/GEO) with 18+ years’ experience, sharing practical strategies, workflows and tools for better discoverability. Ex-Forbes, Farfetch, eToro. Author, Speaker, Search Awards Judge

Pinned

AI Search Optimisation 101: SEO, AEO, GEO and Beyond

AI Search Optimisation 101: SEO, AEO, GEO and Beyond
Orit Mutznik
Orit Mutznik
3 wks

My SEO Audit Skill: How I Automated SEO Audits With Ahrefs and You Can Too [Free Skill Included]

My SEO Audit Skill: How I Automated SEO Audits With Ahrefs and You Can Too [Free Skill Included]
Orit Mutznik
Orit Mutznik
1 mth

How to Run an AI Search Visibility Audit: 8 Stages and Tools

How to Run an AI Search Visibility Audit: 8 Stages and Tools
Orit Mutznik
Orit Mutznik
1 mth

Vibe Coding WordPress 101: Redesign and Rebuild Your WP Site, No MCP Required [Free Skill Included]

Vibe Coding WordPress 101: Redesign and Rebuild Your WP Site, No MCP Required [Free Skill Included]
Orit Mutznik
Orit Mutznik
3 wks

Can AI Agents Complete Tasks on Your Site? My Agentic Search Readiness Audit Framework [Free Skill Included]

Can AI Agents Complete Tasks on Your Site? My Agentic Search Readiness Audit Framework [Free Skill Included]
Orit Mutznik
Orit Mutznik
2 wks

Latest posts

Is Reddit still cited in ChatGPT, or just consulted? Perhaps it’s not even used at all? 🤔 I built Fanout Explorer, a free 1-click answer to that question, and here’s what I’ve found so far 🕵🏻‍♀️👇🏼 Inspired by the excellent work and extensions from @Netanel and @suganthan Fanout Explorer sits in between and goes deeper under the hood, all in one place, showing: 🔎 The exact queries used to generate an answer 🌐 All domains used, separated into sourced vs cited 📅 How many days ChatGPT went back to validate sources before citing them 🔴 Where Reddit came into play, or didn’t 💬 All in one place, for both live and saved ChatGPT conversations (Free download here: https://t.co/iuMpkif4iJ) My write-up (https://t.co/6bpMezflpV) includes: 1️⃣ A quick installation guide 2️⃣ A deeper dive into the two transactional B2B SaaS prompts below, one with Reddit and one without, including screenshots and learnings 3️⃣ My recommended workflow for analysing ChatGPT fan-outs 🧠 My key learning from experime

X (Twitter) · 1 wk

Can AI agents complete tasks on your site? That is what Agentic Search Readiness actually means. I built a 6-stage audit framework and turned it into a free skill that automates this process for you today ✍ https://t.co/NW9rEN0SK7 🙇‍♀️ I have been building this framework for a long time now, mostly for me, as a way to collect and apply my learnings and insights in one place, explaining them in plain, jargon-free and tech-free language wherever possible, so it's a clear and not intimidating agent accessibility starter and framework for SEOs (AI search professionals, AEOs, GEOs or whatever you call yourself these days). Why agentic search readiness matters: 🤖 According to Online-Mind2Web, 300 everyday tasks across 136 real websites - the strongest AI agent finished 61.3% of them. Most finished closer to 30%. https://t.co/jXFpzm6gbY 🔍 In that same research, filter and sorting errors made up 57.7% of failures for the strongest agent tested, with navigation errors another 19.6%. 🧍 Acco

X (Twitter) · 2 wks

The 2026 State of AI Search Optimisation report is out and I got to comment on it alongside some of the best experts in the field. @aleyda is celebrating her birthday today🎂 and in typical Aleyda fashion she's giving back: Insights👇 💷 Budget: 69% now have one for AI search, up from 38% last year and most keep it inside SEO. But 16% have no budget and no plans, even though 98% have been asked about AI visibility. 📈 Investment: Grew for 61% and was cut for only 1%. At the same time, 35% don't know how much revenue AI search brings and 46% say 5% or less. 🧱 What works: The same fundamentals as SEO. Covering the questions people actually ask (18%), making the site accessible to all crawlers (17%) and making answers easy to extract (16%). 🍿 Reddit and YouTube: Only 2% and 1% credit them with direct impact, despite the noise. Digital PR is the surprise: Few do it, but most who do see results. 🤖 AI agents: 12% list Claude as a top 3 tool, ahead of ChatGPT at 3%. But only 7% use agents

X (Twitter) · 2 wks

Lots of BS out there on AI Search, AEO, GEO or your acronym of choice. This is why the deeper I get, the more restricted my follower/newsletter subscriber list gets. Here are 2 unsponsored lists for you to do the same 🏆 💌 Not in any particular order, just solid recent takes and builds, no deep thought or methodology: 15 AI Search Experts to Follow in 2026 + Top Newsletters: 1️⃣ @suganthan - his publications newsletter 2️⃣ @aleyda - #SEOFOMO, AI Marketers 3️⃣ @dejanseo - Dan Petrovic 4️⃣ @lilyraynyc - SEO and AI Search Substack 5️⃣ @Kevin_Indig - Growth Memo 6️⃣ @glenngabe 7️⃣ @metehan777 - SEO and AI/ML Substack 8️⃣ @harpreetchatha_ 9️⃣ @thetafferboy - Core Updates (Candour) 🔟 @spanglishseo Rodrigo Stockebrand 1️⃣1️⃣ @benwills 1️⃣ 2️⃣ @5le 1️⃣ 3️⃣ @RayMartinezSEO 1️⃣ 4️⃣ @BritneyMuller 1️⃣ 5️⃣ @top5seo My Top 10 SEO and AI Search Newsletters to Sign Up To in 2026 - More top newsletters beyond the ones mentioned above: @freddiechatt - Search to Sale @blue

X (Twitter) · 3 wks
Google apps
Main menu