Lee Odden

Lee Odden

@leeodden • 105K total followers

About

I publish one of the longest running marketing blogs, B2B Marketing Blog (23 years), the Beyond B2B Marketing podcast, the B2B Marketing Insider newsletter and annual research reports on B2B influencer marketing and B2B thought leadership. I am CEO and founder of TopRank Marketing, a B2B marketing agency that helps mid-market and enterprise B2B companies become Best Answer Brands through integrated influence, content, AEO/GEO, SEO, social media and unified analytics solutions.

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Thanks to David Rowlands at B2BMarketing for a great conversation! Best answer marketing: Building trust, reaching the 95%, and winning complex buying groups with Lee Odden b2bmarketing.net/podcasts/best-…

Links

B2B Marketing Blog

https://www.toprankmarketing.com/blog/

Beyond B2B Marketing Podcast - Apple Podcasts

https://podcasts.apple.com/us/podcast/beyond-b2b-marketing/id1813484883

B2B Marketing Insider Newsletter

https://www.linkedin.com/newsletters/toprank-b2b-marketing-insider-6988594412658327552/

Latest posts

Too many B2B brands treat influencers as one size fits all. Successful programs are not centered on one star player - influence is a team sport. Read my latest post to learn why and how: toprankmarketing.com/blog/b2b-influ…

All Search is now AI Search. Here's what B2B Marketers need to do about it:

Check out the new Google Search Profile: profile.google.com/@leeodden

If you work in B2B Marketing, there's no better time than now to break free of the boring. And that means leaning in to creativity. To learn how, tune in to my latest episode of #BeyondB2BMarketing with @101Cliches from @TheDrum 👉 toprankmarketing.com/podcast/beyond…

B2B solution discovery is fragmented. Buying groups are bigger. Earning trust is harder.

The latest episode of #BeyondB2BMarketing with @ANAmarketers @debbieks covers what CMOs are doing about it:

• Consensus > conversion
• Community drives trust
• AI needs governance
• Experiences create impact

Watch, listen or read the full episode 👉 toprankmarketing.com/podcast/beyond…

Thanks to David Rowlands at B2BMarketing for a great conversation! Best answer marketing: Building trust, reaching the 95%, and winning complex buying groups with Lee Odden b2bmarketing.net/podcasts/best-…

What is the B2B thought leadership disconnect? Our survey of 800 B2B marketers found 97% feel thought leadership is critical for full funnel success, but only 43% extend it post-sale for retention. Find more insights in our new ungated report: toprankmarketing.com/blog/b2b-thoug…

B2B buyers use 10+ distinct channels during their journey (McKinsey). If your brand content is not the best answer in those channels, you might as well be last. The solution isn't more content, it's a system. Learn about the Best AnswerMarketing system: toprankmarketing.com/blog/bam-integ…

Why is thought leadership becoming a core differentiator for B2B brands? Find out in @NickNelsonMN's latest post for @TopRank Marketing Blog:

When should B2B marketers start to optimize for AI Overviews?

Christiana Marouchos, VP at StackAdapt says, "don't wait. If you're not in that (AI Overview) summary, you might get lost and you may get left behind."

Full interview: toprankmarketing.com/blog/beyond-b2…

Which Google I/O announcements will impact B2B marketing?
1. AI Mode in Search
2. Query Fan-Out
3. Hyper-Personalized Results
4. AI Agents
5. Ads in AI Overviews
Join me in decoding these updates for a Best Answer Marketing strategy: toprankmarketing.com/blog/google-io… via @TopRank B2B Marketing Blog

It's always fun to share new @TopRank Marketing case studies - this #SEOCaseStudy is about how Inogen Alliance achieved a 58% boost in organic sessions & 186% increase in contact form inquiries through a multi-layered SEO strategy. Learn more: toprankmarketing.com/case-study/ino…

Adobe is supercharging their AI system with agents. Here’s that Adobe Experience Platform Agent Orchestrator as explained by Anjul Bhambhri, SVP, Experience Cloud Engineering, Digital Experience at @Adobe

Watch live or on-demand adobe.ly/SummitOnDemandL

#AdobeSummit #AsobePartner

Checking out this Bluesky thing

New Data Shows X Is Losing Users in the US and UK socialmediatoday.com/news/x-formerl… via @socialmedia2day

Generative AI has changed the face of Google search results making now a key moment for marketers to adapt their SEO strategy. But where to start? Go from SEO to GEO with this Generative Engine Optimization primer from @NickNelsonMN on @TopRank blog:

How Does B2B Influencer Marketing Actually Work? Dive in with Alex White on today’s @TopRank Blog:

For many B2B marketers, GenAI is great for research and basic content but what about data? @toprank Blog has answers: How generative AI unlocks the potential of marketing data

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