I can't understand the hype around this show. Firstly, the CGI is laughably bad. It looks SO fake when people get shot, as do the CGI animals. Secondly, it's very poorly written with a very jarring and miraculously convenient end to some of the games. Some of the logic behind the games, especially in season 2, are absolutely nonsensical. Thirdly, the characters are whiny and unlikeable. They feel like caricatures, rather than believable, complex people. This is especially true for the "bad" characters like Niragi, who was bad for absolutely no understandable reason. I found the acting distractingly bad and over-the-top.
Although the sets and designs are flashy, it really does feel like all style with very poor substance. I can't believe that some people say this show is better than Squid Game, an extremely well-written masterpiece and global phenomenon. Squid Game felt believable and compelling, something AIBL never accomplished.