I have been trying to read this book for about two or three years, I can manage to read a couple of chapters before it's self-serving, condescending tone wears me down and I put it back on the bookshelf for about 6 months. I keep going back to it out of a belief I must have missed something and maybe he pulls out some massive insight at the end. I'm still only at rule 11 but this book is a rambling piece of ego driven, self serving fluff by someone that is lacking in any real insight and often just becomes nonsensical babble.