Trying to be other things and failing. Too complex, no central clear theme or model, too many puzzles and unconnected things going on. The QR code to play along at home leads to too much content, too much effort to try to work out what to do with any of it whilst watching and it doesn't seem to be timed to the action itself, which it could never be anyway given the show is streamed, so it's really just some separate content to engage with. Rob Brydon is dressed and behaves very out of character. The double breasted blazers and cravats don't pass as retro cool and just seem oddly chosen. He doesn't come across naturally like he presents on Would I Lie to You and is tonally misplaced, like he's trying to act the part of a presenter rather than naturally and authentically talking to the audience and contestants. Probably will sink without trace after this series.