I don't generally review shows so this may be a mess... but... People need to watch this show. It is extremely well done. Admittedly the first four episodes didn't have me hooked with the storylines, I kept watching because I trust Kevin Williamson as a producer.
If you saw only one episode and stopped KEEP WATCHING.
The show goes from a very self-aware real look into people and relationships into mystery, suspense and thrill. Like the review below this states, today's news and the modern world act as asecondary character. The writing is amazing with plot twists and storylines that keep getting better.
It's such a unique and quality show, not just in the unique fairytale aspect but also in that it feels so real with no typical "good" characters, everyone is human and no one is really in the right.