Really wonderful show. One of the best kid's shows I've seen in a very long time. The characters are well-written and developed, the episodes are imaginative and engaging, and the tone feels pure without feeling immature. Hilda is a lovable protagonist among other endearing characters like Johanna (Hilda's mom), her friends Frida and David, Alfur the elf as well as many others. There were even moments that made me feel really emotional (particularly the endings of The Bird Parade and The House In The Woods), which is extremely rare for me in a kid's show. While I can understand how some of the jokes, although usually very cute, can feel a bit silly for some (I found a few to be quite silly), the good qualities still make the show such a wonderful experience. For me, it's a 9.5/10.