Juliana Cagnina

The stress Jason Burlin puts on the significance of profit sustainability and marketing in small and new businesses is immense. This really puts into perspective the amount of experience and expertise that he has on the topic. I'm so glad to have read this book. Making this purchase saved me so much trial and error. If I hadn't read this book before starting my advertising adventure, I would've pursued some ideas that are proven to be faulty. Sharing both his failures and his successes in this book, it makes an educating read for any and every person getting into the advertising world.

Jason Burlin is an amazing author, especially for this genre! This book saved me so much time, reading about Burlin's adventure through the marketing and advertising world left me stunned. Burlin discovered through trial and error that many methods I thought were great ideas, are actually quite faulty. This is the only marketing and advertising book I've read (out of more than you'd guess) that explains information in a way you can easily understand and use it. I'm definitely recommending this book to any new business owner I know, and will be re-reading to amplify the knowledge I gained the first time through!