I used to love the show and still enjoy the content. Unfortunately, the amount of advertising has made the show seem like the actual show is becoming one long commercial interspersed with short segments of human interest. This is costing the show viewers as many of my friends and I agree that the constant bombardment of ads the show is becoming a "turn off". I realize that the sponsors pay to keep the show on the air, but from a consumers point of view, there is a point of diminishing returns.