March 31, 2023
CBS News
Re: Nora McDonald Assessment as a Journalist
As a writer and journalist, I have always streamed CBS News after I've viewed ABC and NBC because CBS investigative reporters, more often than not, uncover essential elements of a national or international story the others have failed to discover. CBS has been my favorite, which is why I am writing to you about Nora McDonald.
• It is so offensive to see Nora perched at her desk, leaning forward, and ready to pounce on and manipulate viewers with her planned drama to sensationalize a story with her personal attitude. She has no concern nor respect for the intelligence of the viewers to come to their own conclusions. She sees her job as deciding how people must react to a news item. It is apparent she has no clue of the definition, required objectivity, and ethics of a journalist, much less who is Edward R. Marrow.
• When Nora McDonald does her stand-up reporting (not 'upstanding'), it so, so, obvious to the average viewer that she is 100% focused on her posture, appearance, image, and ego as though a celebrity or a fashion model posing for a photo shoot for a cheap magazine. The news and what she is reporting are of secondary concern to her. She needs to go back to her last job of entertaining people (where she is stuck, mentally).
• One of the most offensive openings of a newscast was when she leaned over her desk in an attempt to penetrate the cameras and pop into the living rooms of viewers across the country. With disgust, she condescendingly blurted out the first word of the story "MEXICANS…'. It was as if she was saying, "Come White America, get off your butts, and let's hate Mexicans together." Taken aback, I had no focus or recall of the story other than she was referring to Mexico. American Mexicans don't refer to themselves as American Mexicans. We commonly refer to ourselves as Mexicans, in case you didn't know. This was when I knew CBS was competing with the dysfunctional Fox News to destroy journalism and make the evening news a joke.
I still watch CBS News, but, as I do when Trump pops up on the screen, I mute or fast forward through McDonald's intros to the real news, the story she would otherwise overshadow when showboating her unprofessionalism, the story reporters worked hard to bring to the CBS viewers. You would not have an intern anchor a national news service, yet that appears to be what you have done.
Jerry Gomez