The WWE has been lacking in 2 crucial areas for a number of years now: 1) an inability to push talent toward iconic status 2) an inability to create compelling storylines. As an avid fan during the 80’s and 90’s, and as an intermittent viewer from the 2000s to the current day, I’ve seen the ups and downs of the product. Looking back over the last 30 years, I realize the late-90’s Attitude Era set an improbable bar that has yet to be matched by any era that both preceded and followed it. The key difference between the Attitude Era and today's product is that the former had hooks that constantly kept you engaged throughout weekly episodes. It played out like a serialized television show, and knew exactly how to pace itself with peaks, troughs, and — dare I say it — suspenseful plot lines to keep audiences glued to their TVs. Sure, it was silly sports entertainment, but it was also a “thinking man’s” show. Looking back, it's clear why the 90s era (along with WCW's NWO era) drew record high ratings that have never been duplicated; the product was able to crossover to casual audiences. Some wrestling purists may resent the mass appeal of this era, but for me, wrestling was at its creative peak during the Monday Night Wars.