Travis Halachis

This book is the perfect launch point for anyone who wants a thorough introduction to the world of marketing. Jason provides a solid foundation of how marketing has worked historically and how doing the business of selling has changed over time into the 21st century. Using our time and money effectively will always be the most important skills we use in business, and this book helps us keep focus on how to manage our always limited resources. An important lesson that really resonated with me is the idea that we don't necessarily need "expert" guidance. Ironically, marketers are being marketed to by the very people in the same profession! The last third of the book dives into how to apply an actionable plan to apply the lessons taught and how to remain competitive. Being adaptable to change is one of the biggest advantages marketers can give themselves. I learned a great deal from this book, both in new lessons about how to navigate the ad space and reinforcement of the fundamentals. I can't recommend this book enough!

f you're a seasoned marketer but still sometimes struggle with converting, Jason Burlin's short book is a great resource to bring back your focus to the most important concepts in ad marketing. This book helps navigate the frustrations of running what looks like an effective ad campaign but not seeing the kind of growth one would expect. And for those new to the game, this book also serves as a great foundation. This book is something I know I will refer back to time to time, and some of his lessons apply to good business in general. Among many invaluable lessons, Jason stresses that as a marketer keeping your focus on existing customers even while experiencing explosive growth is key to long-term success. The greatest lesson this book teaches is that the product you're selling has to be good, and no amount of ad spending can save a bad product in the long run. It's on the shorter side too, I highly recommend picking this up.