There's only one word to describe the GMB breakfast show, BOORING.
There's presenter Alistair Campbell who's covert bias towards the Labour Party is embarrassing.
Then there's Ben Shepherd better known for hosting a banal quiz show and who's narcissism is beyond the pale.
Oh and let's not forget Susanna Reid who's greatest assets are her toothpaste smiles and diva dresses.
Additional presenters contributing to the plumetting viewer ratings include Kate Garraway, Charlotte Hawkins and Ranvir Singh.
There have been so many different punters since the demise of Piers Morgan such as the incongruous Richard Madely (whom never made it, excuse the pun). Can't recall the the names of others who've tried and failed.
There's only one solution for restoration of the falling viewer ratings and that's to BRING BACK Piers Morgan and pair him with meteoric meteorologist Laura Elizabeth Tobin.