Very Confucian ...
The Chinese produce very character driven pieces .
Their sense of theatre inbued in their culture more so than In the Western canon.
Visually rich, detail & set atmosphere crafted with dexterity .
This reflects the ambition of such a varied grouping of ethnic & political entities that make up the China we know of , today...
The "face" of any Nation is always made-up to promote a sellable brand to it's people first, and through that to Others , for the controled mind-set required : commerce .
Film is a powerful tool .