It's a smart, interesting and fun read that deals with a rather novel topic. I really enjoyed how the book dissects the 'hero’s journey" - which is an archetypical story structure - to motivate people how they can behave more like a hero and improve the world around them by acting more ethical.
This should be a must read for all business students, but it also a great and insightful read for everyone who is keen to act more positively and influence others around him.