Matt Crevin's success came from hard work and being in the right place at the right time and taking full advantage of the opportunities presented. His advice on all the aspects of business found in sporting organizations reminds readers that even a professional team relies on marketing, design, IT, etc so, while we can't all be top athletes "living the dream", IT IS POSSIBLE to be close to what we love to do. Practical advice. Great back story. And a quick read!