Extremely one sided, it was a good start until The Guardian hijacked it one third in. I really enjoyed the analysis from a few of Cambridge Analytica guys after the dust settled. It was as if this company was too good that they needed to go down. I don’t think for a second that all political parties don’t use this, they all do and will. Facebook and all social sites use data by selling it to anyone for a profit, no surprises there. I can’t see the shock factor. User be ware.