I found the book a great read and the Sales Bundle upgrade was amazing as well, but that is where it came to a grounding halt. The software they recommend to create these funnels is fairly easy to edit a template and you can spend hours making your copy look good, but when you go to test and install the funnels, the process becomes very very complex and is not for an everyday business person. Even support told me that I shouldn't risk changing DNS, Cname and TXT records if I dont know what I'm doing!
The video that came with the Sales Bundle said it is simple to implement and that we'll be scaling our business in no time, but unless you know server settings or are willing to pay someone to do this for you, the implementation is far from simple.
Very disappointing that I spent days getting this copy done and looking good, to now have to create it all again in another program that is more user friendly. Disappointed for sure.