I freaking love it. It's like a renowned and very skilled film maker started making casual youtube videos for the fun of it. I just finished watching the last show (so far) and I realized that one of the reasons it appeals to me is because it reminds a bit of the current crop of really good "makers" on Youtube that I love watching so much. It's not so much a "how to" kind of show (although you'll definitely glean lots of good "how to's") as much as it is a show "about" something - in this case it's about food and friendship and history. Maybe Jon has been taking some hints from his work with the MCU, but he's building a "universe" as much as he is producing a show about cooking. I hope this labor of love continues for a long time.