This documentary was eye-opening in the reality behind fast food chains in their attempts to become what we believe to be "healthy". This documentary was not Morgan's way of making profits using his popularity from Super Size Me back then, it was his way of showing us what goes into making a business nowadays that is deemed healthy in the eyes of the public, with chicken being the favorite in meats due to it being healthier than beef or pork. He went through the whole process for us, showing how much work is put into these businesses and how the chicken industry really is. Although some parts were difficult to watch, it's the reality that all of us were blind to. It is important for us to know the story behind what we are putting in our bodies. I applaud Morgan in going against "Big Chicken" to show us what they've been trying to hide from us throughout the years. I hope the Buttram family's situation improves and that we see more of Holy Chicken.