Suman Pradhan

For any marketer, it is the primary job to know the customer journey and act on the touch points by offering the product or service with significant points of difference. This book “Unleashing Growth by Raghavendra Hunasgi” is a masterpiece in this aspect and is a must read for any individual seeing the current scenario of the VUCA world. It lucidly explains about the different facets of marketing in a very simple and engaging way. Starting from customer acquisition to analyzing profits, this wonderful book shows the way forward for any individual seeking growth. Marketers often have the notion of segmenting their business products and services according to their core competencies. This book amazingly explains the pitfalls of it and shows how niche segmentation is the way forward for any business to grow. “Money may not be the root of all evil if we learn to use it well and don’t let it use us”- this we have listened since ages but the author has beautifully shown how it is very important to keep yourself rooted to prosper even in desperate times. 📝_This brilliant book is going to be the growth blueprint for individuals in any organization. Happy reading and yes, you are getting 110% growth after reading this book.