The storyline, cast, location and almost all the concrete aspects of Bride & Prejudice were up to the mark. However, the continuous attempt to make the film too similar to the ultimate epic drama Pride & Prejudice despite the fact that the former is based on modern times, a totally different country, different circumstances and many other things, is what ruins the magical, enchanting charm the movie carried and had the potential to deliver to the viewers...! It lacked the magic called Love, the passionate one, despite being so close to it yet was being drawn far, far way from it.