This documentary makes you think about how much we use the internet. We all see the targeted ads on our web browsers, cable TV, Pandora and other internet apps. With branding a product, service or political campaigns the seller just needs to post their message over and over and before you know it, people believe it. Think about "safest" car ads or "fastest" internet speeds. Go ask someone about fastest internet or safest cars... No one really knows which cars are truly the safest or the fastest internet speeds. People believe what they read on the internet or see on TV...Like I said the film is making me rethink my use of the internet. That's all I'm saying. This is not a political statement.