A masterpiece. The emotional and physical torment that the tire must endure parallels the plights of the human condition. From the acting to the grip of the tire, this action-packed drama/thriller will have you laughing and crying simultaneously. Like an HGTV home renovation, every wall in the movie was broken, reaching out to the audience within and beyond the movie. It is and it isn't a critique on the tire business and how post-modern society ought to view tires. The humanization of tires strongly resonates with me. I think there is NO REASON why you shouldn't watch it.