Aleyda Solis

@aleyda202K total followers

About

Aleyda Solis is an award-winning international SEO & AI Search consultant, speaker, and author, and founder of Orainti, a boutique SEO & AI Search consultancy advising top brands worldwide, from startups to multinationals. She shares the latest SEO and AI search news in the weekly SEOFOMO newsletter (45K+ subscribers) and AI in marketing in AI Marketers, publishes the Crawling Mondays video series, offers free roadmaps at LearningSEO.io and LearningAISearch.com, and is co-founder of Finchling.

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A 3 Layer Framework to Measure AI Search Presence, Readiness and Business Impact [Workbook + Examples]

A 3 Layer Framework to Measure AI Search Presence, Readiness and Business Impact [Workbook + Examples]

The AI Search Optimization Checklist [Updated Sep 2026]

The AI Search Optimization Checklist [Updated Sep 2026]

Ecommerce AI Search Optimization: What Citation and AI Traffic Patterns Across 5 Subverticals Tell Us About Going Beyond PDPs and PLPs - International SEO Consultant, Author & Speaker

Ecommerce AI Search Optimization: What Citation and AI Traffic Patterns Across 5 Subverticals Tell Us About Going Beyond PDPs and PLPs - International SEO Consultant, Author & Speaker

Content Prioritization in an AI Search Era: A Framework [With Worksheet & Claude Skill]

Content Prioritization in an AI Search Era: A Framework [With Worksheet & Claude Skill]

Third-Party Citation Optimization Prioritization in an AI Search Era: A Framework [With Worksheet & Claude Skill]

Third-Party Citation Optimization Prioritization in an AI Search Era: A Framework [With Worksheet & Claude Skill]

How to Build a Representative AI Search Prompt Library for Better AI Visibility Measurement

How to Build a Representative AI Search Prompt Library for Better AI Visibility Measurement

What It Takes for SaaS Brands to Win in AI Search: 5 Data-Backed Findings and Actions

What It Takes for SaaS Brands to Win in AI Search: 5 Data-Backed Findings and Actions

Links

Subscribe to SEOFOMO for the week’s must read SEO & AI Search news.

https://hub.seofomo.co/

Get in touch with Orainti: My Senior SEO & AI Search consultancy focused on business growth

https://www.orainti.com/

Find PR story opportunities with Finchling

https://finchling.com/

Latest posts

🎉 This Week in SEO & AI Search [From #SEOFOMO - Nov 8, 2026] 👇 * Now we can monitor if AI agents can actually get things done on our sites: Agents act, LLMs recommend, and people browse. Microsoft Clarity connects all three journeys. * One AI training preference across providers? Google plans support for 2027 * Google Brings UCP Direct Checkout To AI Mode In Canada * OpenAI Working On ChatGPT Tools For Business For Analytics & Citations * Google Lighthouse Update Changes How PageSpeed Insights Simulates Loading * Google Can Temporarily Protect Important URLs From Being Deindexed * Google Shopping, from the SERP to AI Mode: what a product must prove to be shown, then bought * 3 in 4 homepages lost organic clicks: An analysis of 110 sites * How To Report SEO Performance When Analytics Data Is Incomplete * Your CMS Is Still Failing SEO Basics – 11 Fixes To Demand * How to Build an AI Search Optimization Roadmap * We Opted Out of Google AI Search - Here's What Happened

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Join me online at Foresight 27 by @SERanking on Tuesday, December 8 in a 🔥 panel: “Same thing, different day”: what's actually changing in 2027, and what just got a new name? with Joe Glover, Anthony Barone, Filipa Canelas, Yoel Israel, hosted by the one and only @MordyOberstein 🙌 Register now for free: https://t.co/ORZIsR0dMK

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What. An. Event. The people. The talks. The networking. The food. The laughs. Everything. You’re amazing @techseoconnect 🙌😎⭐️ what a wonderful time I had. Thanks for everything and huge congrats on the amazing success! 👏

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🤖 Tech SEO in the AI Search Era: The Shifts, Trends and What to Do About Them - My presentation at #TechSEOConnect, sharing about the top challenges and shift: 1. Executions bottlenecks (even AI workflows meant to avoid this need dev support to get integrated!) 2. Pressure to show value to decision makers over focused on AI search 3. Challenges to reliably measure AI & show impact due to fast pace Read it here: https://t.co/osSga9jn5z

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📣 Excited to join @bluehost ELEVATE on November 10 for “SEO in the Age of AI: How to Get Discovered, Cited & Chosen” along with @alexmoss and @lorenbaker ! Learn how your business can show up in AI answers and LLM responses ... and earn enough trust for prospective customers to get in touch. Hope to see you online, register for free here: https://t.co/3slqb28YOt

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🚨 @msftClarity is introducing an Agent Activity dashboard 👇 shows how agentic traffic changes over time, which agents visit your site, and what they do once they arrive, ranging from searches and form submissions to logins, downloads, appointment bookings, and checkout. This, along with the AI bots, and AI search performance tracking and research features hands down the most useful first-party analytics solution for the AI era and … it’s free! Install it now. Thanks again to the Microsoft team for all these tools 🙌 @googleanalytics / @googlesearchc / @OpenAI : your turn 😉 Check out the announcement : https://t.co/1RomsZwGN0

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👀 Want to Build an AI Search Optimization Roadmap? Take a look at this comprehensive and actionable guide by @Lem4 - going through: * The Steps: From setting a presence baseline on a fixed prompt set to diagnosing each gap with one hypothesis, and more. * An AI search optimization roadmap template * An Example Check it out: https://t.co/bWpuRGL2TU

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🚀 The #SEOFOMO State of Technical SEO in the AI Search Era in 2026 is here 👇 From answers by 165 tech SEO specialists sharing how their priorities, workflows and career expectations are changing with AI. Let’s go through five of the main findings: 1. Technical SEO is getting more priority, but the fundamentals still need defending 47% say technical SEO receives more priority than a year ago, while another 39% report no change. And 56% consider it highly or extremely impactful compared with other SEO activities. Yet some tech SEOs describe stakeholders overlooking foundational implementations in favor of AI specific initiatives, or treating AI search as disconnected from SEO. 2. AI is saving time, but quality control remains a leading challenge 61% identify faster audits, analysis or issue identification as a change AI has brought to their daily work. At the same time, AI output accuracy and quality control is the most frequently identified individual concern in our analysis of th

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✅ Updated the Google's Content Quality [EEAT], Helpfulness & Page Experience Checklist with the latest criteria, made the guidance more comprehensive and added a Claude Skill to help with the assessment 👇 Check it out: https://t.co/z3rZXsMccJ

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🎃 SEO & AI Search News and Treats of the Week [From #SEOFOMO - Nov 1st, 2026] 👇 * Google Searches Are up 12%, Stock Crashed 10% – AI Mode Is to Blame * Google Warns Tools On User-Generated Spam Guidance & More * OpenAI: Signals individual data with Updated insights about ChatGPT usage today! * Your content, your choice: clearer preferences for training and grounding by Microsoft * The SEOFOMO State of Technical SEO in the AI Search Era in 2026 * How Google matches pages to search intent * How product thinking can make you a better SEO * SEOs are more afraid of AI than they were a year ago * Technical SEO Debt: How to Measure, Prioritise & Fix It * Are your digital PR campaigns underdelivering? 5 things you might have missed * How To Analyze Server Logs for AI Search * The Impact of AI Agents on the Digital Economy: 34 Hypotheses * AI Visibility: Find the right queries to track with AlsoAsked * “How I'm Removing Bot Traffic from GA4” * More! Including jobs, events, tools...

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How can we move forward as marketers in a Zero Click reality? @randfish and @amandanat share all what you need to know to succeed in their new book Zero Click Marketing 👌 if you’re an #SEOFOMO reader I have a real “treat” for you this week: The first chapter of the book for you to read for free! If you haven’t yet subscribed to SEOFOMO, do it now SEOFOMO(.)co Don’t want to wait and want to start reading the book asap? Buy it here: zeroclickmarketing(.)co/book

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🎃 Welcome to the SEO & AI Search Horror Stories 2026 Edition: Real Nightmares with practical escapes 👇 ☠️ The disappearing SEO Team: You have AI. Why do you need a team? ☠️ The agent fixed everything. Including what worked. ☠️ AI-ready site. AI bots blocked. ☠️ We added llms.txt. The key pages are still noindexed. ☠️ Our AI visibility is up. Anyone seen the customers? Take a look at the escapes! Best way to avoid them? Actually easy: Following the advice of real experienced SEO specialists. Which are your top SEO horror stories this year? 👻

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The biggest fantasy of GOT is not the dragons, but selling us that it would be possible to get to the Dragonstone fortress without them 🥵😂 However, hands down the best views at the top as a reward 👌😎 what a beautiful place

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.... or how Google tried to too little, too late, and out of fear to (badly) compete with ChatGPT using their same approach to AI answers, rather than an “open web” friendly interface (please see what Yahoo! did with Scout) and now suffers the consequence... along with millions of sites losing traffic and revenue.

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🚀 Excited to see the new Finchling homepage live, giving a much clearer look at how we help digital PR agencies discover campaign opportunities for clients 👇 If you manage PR clients across different industries, you know how much time goes into monitoring the news, identifying relevant stories, and finding relevant angles for campaigns... Finchling helps to solve this by scanning thousands of sources to find relevant opportunities, including unexpected connections you might miss with keyword alerts. The new homepage shows how it works, with examples of how you can: * Find stories relevant to each client: Understand why an opportunity has been flagged and how it connects to their business. * Develop campaign angles: Explore ideas for expert commentary, data stories, and newsjacking based on each opportunity. * Plan ahead: Discover relevant events up to a year in advance, with time to pitch ideas, get approval, and prepare campaigns. * Learn from competitor campaigns: See what the

X (Twitter) · 1 wk

7 Brand marketing methods to better measure AI Search Impact 👇 An important lesson from traditional marketing is that a channel can create business value without being the the one that captures the conversion - here's how to use different proven traditional marketing approaches to understand AI search business impact beyond referred traffic and conversions.

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🤖 A Claude Skill to help you assess your Third-Party Citation Optimization Prioritization in an AI Search Era 👇 Based on the Framework specified in my guide and Google Sheet, taking into account: * Citation influence * Brand association potential * Marketing alignment * Business value * Strategic durability * Expected effort Download the skill from the guide: https://t.co/ZZrPJcErDj PS: Stay tuned for more upcoming skills for my other AI Search frameworks and checklists 🫡 Subscribe to seofomo(.)co to avoid missing out.

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📊 The latest @OpenAI Signals data shows that Information seeking now represents 20.2% of ChatGPT messages, close to Writing at 21.4%. 👇 Top insights worth highlighting: * Information seeking and practical guidance represent almost half of messages “Seeking information” increased from 16.7% to 20.2%, while “Practical guidance”, including how-to advice, tutoring and ideation, is the largest category at 28.1%. * Information seeking is happening outside work: 76% of “Seeking information” messages are non-work related. This includes product information and recipes, along with other specific information requests. * Information-seeking behaviour varies across markets In September 2026, “Seeking information” accounted for: 🇪🇸 Spain: 25.3% 🇫🇷 France: 25.0% 🇩🇪 Germany: 22.9% 🇬🇧 UK: 22.7% 🇺🇸 US: 20.2% 🇧🇷 Brazil: 15.8% 🇮🇳 India: 15.3% Another reason to validate AI search opportunities locally! * Work-related research into goods and services is gaining share The median country share of

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👀 Useful New & Free Resource by @AirOpsHQ : A ChatGPT ads library, allowing to explore competitor ads and messaging, with prompt previews alongside the ads... Initial coverage focuses on consumer finance and travel 👇 A nice resource to understand the paid side of AI Search and what's shown for the topics you target. Check it out: airops(.)com/ads-library

X (Twitter) · 1 wk

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